The Nigeria Customs Service (NCS) received the Golden World Award for Crisis Management from the International Public Relations Association (IPRA) during a gala at the Metropol Palace Hotel in Belgrade, Serbia, on October 15, 2024.
The award recognizes the visionary leadership of the NCS Comptroller General, CGC Bashir Adewale Adeniyi, whose use of public relations tools in the first 100 days of his tenure enhanced awareness and citizen compliance to customs reforms.
In collaboration with Image Merchants Promotion Limited (IMPR), the NCS launched a comprehensive strategy that garnered widespread praise and strengthened partnerships with stakeholders, boosting border security and revenue generation.
As a testament to its vital role in the campaign, Image Merchants, known for publishing influential platforms such as PRNigeria and Economic Confidential, was recognized as the PR Agency of the Year (Crisis…
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