It’s no news that the Nigerian film industry, affectionately known as Nollywood, has long been a powerhouse of African storytelling. However, the traditional model of filmmaking and distribution is undergoing a significant transformation.
The explosive growth of streaming platforms in Nigeria has led many filmmakers to reassess their strategies, shifting focus from the traditional cinema-to-DVD distribution model to catering to the burgeoning demand for online content.
As streaming giants like Netflix, Amazon, Prime, and local players like IrokoTV and Africa Magic vie for dominance, Nigerian filmmakers are adapting to the new landscape, embracing innovative storytelling, fresh talent, and cutting-edge technology to reach a wider, more diverse audience.
According to a filmmaker, Segun Temitope Olusanya, the rise of streaming platforms like Netflix, Prime Video and Amazon has led many producers…
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