Australian regulator sweeps social media to identify misleading testimonials by influencers

Australian regulator sweeps social media to identify misleading testimonials by influencers

The Australian Competition and Consumer Commission (ACCC) has launched a sweep to identify misleading testimonials and endorsements by social media influencers. It will also look at more than 100 influencers mentioned in over 150 tip-offs from consumers who responded to the ACCC’s Facebook post asking for information.

Most of the tip-offs from members of the public were about influencers failing to disclose their affiliation with the product or company they are promoting.

“The number of tip-offs reflects the community concern about the ever-increasing number of manipulative marketing techniques on social media, designed to exploit or pressure consumers into purchasing goods or services,” ACCC Chair Gina Cass-Gottlieb…
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