Airdrops have been a popular strategy used by crypto projects to attract attention and build awareness. Receiving free tokens just for being part of a project’s community is a straightforward incentive that can draw investors to engage.
What makes the airdrop marketing strategy so effective? Beyond the clear appeal of free tokens, crypto fund Node Capital warns that while effective for rapid wallet growth, airdrops can be expensive with limited long-term results if not executed properly.
According to Node Capital’s “Airdropping: Some Truths” report, clear goals, communication, and a commitment of at least 10% of the token supply are crucial for success. The publication follows a review of top airdrops and their outcomes, offering guidance to help teams reach audiences and maintain engagement.
These interactions may include activities such as joining a Telegram group, following the project’s social media accounts, or…
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