Binance appoints Jeff Li as VP of Product

Binance appoints Jeff Li as VP of Product

Binance has announced the appointment of Jeff Li as its new Vice President of Product.

Bringing over 16 years of experience in both Web2 and Web3 product leadership and software engineering, Li will oversee the expansion and enhancement of Binance’s product suite.

Most recently, Jeff Li served as VP, Global Head of CeFi Product at a major crypto exchange, where he led its global teams developing a wide variety of centralized finance (CeFi) products in domains like growth, retail and institutional, artificial intelligence (AI), and more. Prior to that, he was at TikTok, where he served as the Director of Product and Global Head of TikTok Money and Compliance Platform.

Jeff Li’s extensive tech career also includes product development and software engineering roles at globally renowned brands such as Instagram,…
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