The following is a guest editorial courtesy of capital markets industry software solutions provider Devexperts.
Brokers are sitting on piles of valuable client data…and not using it. Either they don’t realise they have the data, or they know it’s there, and don’t realise its potential. On top of this, they simply don’t have the right tools to take the data and use it effectively.
What kind of data are we talking about here?
Inside trading platforms, brokers can easily capture (and often are capturing) data like trading behaviours, client profitability, order-flow characteristics, risk profiles, frequency and timing of trades, preferred instruments, and responses to market events.
This data can be used to improve targeting accuracy, optimize risk management strategies, and tailor offerings to build solid client relationships.
Brokers are constantly grinding for…
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