Exness, the world’s largest retail market-maker, has unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader. Through a revamped visual identity, Exness turns the spotlight on the very values that helped it reach the top.
Featuring a new logo, defined by the distinctive exo emblem, the rebranding speaks to a sleeker, more modern design. Inspired by Exness’ recognizable initials, ‘e’ and ‘x,’ the exo embodies a fusion of head and heart, the mathematical and the human. These are the pillars which speak to Exness’ brand story and define the way it conducts business.
Carrying the legacy of the old logo, the exo also serves as a visual anchor, connecting the broker’s past achievements with its future vision, in this way honouring…
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