FNG Exclusive Interview… Many of the world’s leading Retail FX and CFD brokers continue to utilize sports sponsorships as a key pillar of their global branding efforts. Deals have varied from shirt sponsorships with Tier-1 European football clubs, to backing local athletes.
In helping explain the perspective of both the broker and the sports team, FNG is pleased to present the following conversation with Hannah Hill, Head of Brand and Sponsorship at Axi alongside Tom Boyle, VP Global Partnerships Marketing and Operations at Premier League club Manchester City. Axi is, of course, official online trading partner of Man City.
Why have sports sponsorships continued to be popular among brokers?
How do brokers approach measuring ROI on sports sponsorships?
How can brands…
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