Leading CRM marketing solutions company Optimove has announced that it has acquired Tallinn, Estonia based marketing gamification company Adact.
Optimove said that it plans to integrate Adact’s AI-based gamification technology into its Positionless Marketing platform, to build the future of gamification and loyalty. By integrating Adact’s technology, Optimove will now allow marketers to create dynamic, interactive, gamified experiences that capture attention and build lasting relationships—all while being Positionless and without reliance on technical teams.
Adact’s platform allows brands to build interactive gamified experiences—including lotteries, quizzes, prediction games, and branded mini-games—without writing a single line of code. By integrating Adact’s technology into Optimove’s Positionless Marketing Platform, brands can seamlessly use gamification to drive acquisition, engagement, and retention.
Optimove…
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