Digital payments provider Visa (NYSE:V), today announced that it has entered into a new partnership with Analytic Partners, a global analytics solution provider.
Together, Visa and Analytic Partners plan to address commercial challenges faced by merchants and brands, including improving the return on advertising investments, with value-enhancing AI-driven data analytics.
In a dynamic business environment rich with data, companies need meaningful, near-real-time insights to make informed decisions, yet solutions are often fragmented or not actionable. The partnership will combine Visa’s merchant relationships and consumer spend insights with Analytic Partners’ commercial decisioning platform to bring powerful marketing spend optimization analytics to merchants and brands around the world.
“The…
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