FX Guys

XTB inks Zlatan Ibrahimović as brand ambassador

Continuing the slew of recent sports sponsorships and brand ambassador signings by Retail FX and CFDs brokers, Poland based XTB (WSE:XTB) has revealed a new agreement with recently retired footballer Zlatan Ibrahimović.

XTB will also unveil a new tagline, “Where your money works,” as part of the marketing campaign centered around Zlatan.

XTB has grown to become one of the world’s largest online brokers, with most of its business centered around its home market in Poland and central Europe. The company’s shares are up more than 50% in 2024 year-to-date, although down about 20% from a late May peak, after founder and controlling shareholder Jakub Zablocki sold $135…
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