By Yushau A. Shuaib
On June 13, 2024, an email from Janice Hills of the International Public Relations Association (IPRA) announced a campaign, “100 Days of Impactful PR at Customs Service”, as a finalist for the 2024 Golden World Award (GWA) in Public Relations. It will now proceed to the second round, where more materials, including documents, relevant web links, images, and videos will be submitted to enable the jury to decide on the winning entries.
The campaign, a testament to the strategic leadership of the Comptroller General of the Nigeria Customs Service (NCS), Bashir Adewale Adeniyi, was previously honoured with a Certificate of Excellence at the 2024 Africa SABRE Awards, a prestigious recognition at the annual conference of the African Public Relations Association (APRA) in Cote d’Ivoire.
The campaign chronicled Adeniyi’s innovative approach and the deployment of public relations tactics – during the first…
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