What would our cities and highways look like without them? If a picture says more than a thousand words, streets, towns, and highways will be unimpressive and ordinary without those captivating pictures on billboards to brighten them.
Outdoor or out-of-home advertising (OOH) fills this magical space.
It reaches people when they are outside, using physical spaces and structures in public areas to promote products, services, or brands. This happens using billboards, transit ads, street furniture, and interactive installations.
It is a powerful tool with an extraordinary appeal that digital advertisements often lack. From billboards and bus stops to digital displays, these methods offer unique opportunities to capture peoples’ attention, making them a reliable choice for advertising.
The OOH advertising market in Nigeria is growing due to changing customer preferences, the adoption of new…
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