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Experts, scholars praise new book 'Impactful Public Relations in Customs Management'

The Nigerian Institute of Public Relations (NIPR), Centre for Crisis Communication and scholars commended a new book “Impactful Public Relations in Customs Management” at the unveiling during the 2nd Economic Confidential Public Lecture in Abuja this week.

The 12 chapters offer guidance on effective public relations practices, covering various topics, including stakeholder engagement, media relations, event management, social media engagement, crisis communication, lobbying, corporate social responsibility, and reputation management.

The publication, by Kabir Abdulsalam and Maryam Na’Allah (of PRNigeria and Spokespersons Digest), has a blurb by Vice President Kashim Shettima who said: “This book demonstrates how effective PR strategies can drive positive change and bolster reputation as exemplified by Nigeria Customs Service CG Bashir Adewale.”

NIPR President, DR. Ike Neliaku praised the book’s…
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