Nigeria’s leading Cola brand, Pepsi, relaunched its 60cl LongThroat Bottle with a disruptive marketing campaign. The brand tapped into the fabric of pop culture, unveiling its message of Big Big Tinz (Big Refreshment. Big Value) while leveraging the hit Big Big Things By Afrobeat Star – Young Jonn to launch a Pepsi remix as the official theme song for this campaign. This strategic move by the brand was made to establish its message and deepen its connection with consumers.
In launching this groundbreaking campaign, the Afrobeat star created a Pepsi remix for this global hit song, creatively and effortlessly infusing the brand within the song maintaining the same rhythmic feel of the original.
Originally introduced in 2015, the Pepsi 60cl Longthroat bottle is back on shelves in Lagos, Ibadan, and Ilorin, offering consumers within these locations big refreshment, big value, and big flex.
Speaking…
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