Pernod Ricard, a distinguished global leader in wines and spirits, marks the launch of its “Safe Roads” campaign with a pivotal visit to the Federal Road Safety Commission (FRSC). This initiative underscores Pernod Ricard’s enduring commitment to cultivating a culture of responsible drinking and fortifying road safety measures, extending well beyond the festive season.
During the visit, Sola Oke, the Managing Director of Pernod Ricard in Nigeria, emphasized the imperative of collaboration with the FRSC to foster customer awareness regarding responsible drinking and the perils associated with alcohol misuse. Oke stated, “Our aim is to ensure people enjoy and celebrate responsibly all through the year but most specifically during this period.
Our focus on commercial drivers is paramount due to the lives entrusted in their hands. With your invaluable support, our ongoing sensitization efforts strive to…
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