Understanding MultiChoice Nigeria’s Price Adjustment: A necessity amid economic challenges

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By Moyosore Salami

On March 1, 2025, MultiChoice Nigeria, the operator of DStv and GOtv, announced a price adjustment for its subscription packages, citing inflation and rising operational costs as primary drivers. This move has sparked a legal dispute with the Federal Competition and Consumer Protection Commission (FCCPC), which is now before the Federal High Court in Abuja and Lagos.

The FCCPC alleges that MultiChoice’s price adjustment is exploitative, while MultiChoice argues the increase is essential for business continuity due to severe economic headwinds, maintaining that without these adjustments, sustaining their service quality and content investment would be impossible.

Their key argument is that these external economic factors necessitate the price adjustment to ensure continued operations, investment in content, and service delivery.The FCCPC’s scrutiny of MultiChoice is not new. Over the…
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